Exclusive ASCAA Member Offer at FoodService Australia 2008
On behalf of the Foodservice Suppliers Association of Australia and New Zealand (FSAA+NZ) your united industry association, ETF have great pleasure in inviting you to exhibit at the FoodService Australia 2008 – FSA Expo.
Foodservice Australia 2008 has developed from the heritage of the long established ICTF – International Catering Trade Fair and has undergone some radical transformations to create an event run by the industry for the industry.
Furthermore, we listened to all the feedback and have acted on the requests by relocating the event back to the Sydney Convention and Exhibition Centre in Darling Harbour, Sydney. Foodservice Australia 2008 – FSA 2008 will run from Monday 12th to Wednesday 14th May, 2008.
Working in partnership with you “the industry”, our aim is to deliver a truly 100% Foodservice dedicated exhibition, encompassing Food, Beverage, Bakery, Coffee, Hospitality and Equipment suppliers and distributors.
Our objective: To remove any doubt which show foodservice professionals should attend.
In fact, 13,200 foodservice industry professional visitors from our 2002, 2004 and 2006 Exhibitions have been communicated with directly, making them aware of the upcoming event. The response was overwhelming with many of them already pre-registering to attend.
The Offer
For and investment of $2,640 ex GST we would be pleased to offer exhibiting ASCAA members the following package at no extra charge:
Pre-Expo Inclusions
·Company listing on the FoodService Australia website including full contact details from the minute you book your stand
·Supply of invitation brochures and flyers to distribute to your prospects and customers
·Exclusive pre-show PR and promotional coverage for participating ASCAA members to targeted audiences including e-newsletters, fax streams and telemarketing activities.
·Telemarketing of your companies top 100 clients/ prospects. Database will also be provided.
On-site Expo Inclusions
·The opportunity to do face-to-face business with thousands of attending restaurateurs, café owners and hotel, pub and clubs operators.
·A 2m x 3m shell scheme stand including walls, carpet, lighting and fascia signage
·Company listing and editorial in the official Expo catalogue
·Public liability insurance coverage for the duration of the event
·Water connection and drainage for coffee machines
·Power connection to the stand for coffee machines
·Convenient washroom areas
·Free forklift service
·Cross promotional product display within the Liquid Stage area, giving to maximum exposure to targeted audience.
Post Expo Inclusions
·A full list of visitors and all pre-registered buyers provided electronically in excel format after the event. Our current estimates around 16,000 foodservice contacts.
Fill in the application form today and Book your stand now to benefits from this special offer. Do not hesitate to contact us should you require anything further information please call Rob Keen 02) 9556 - 7993
Incase you didn't hear - Clover has been 'exclusively' aquired by Starbucks - the biggest revolution in coffee of late is no longer available to just anyone. For details check out the press:
How the Clover is changing the way we think about coffee - The New York Times used words like "cult object," "majestic," and "titillating"; the Economist called it "ingenious" and "sleek." The subject of these encomiums is, incongruously, a commercial coffee machine—the Clover 1s, an $11,000 device that brews regular coffee (not espresso) one cup at a time. Could the Clover represent that much of an advance in the state of the coffee art?
Judges Training - National Programme
The Competition 08 schedule is now in full swing - and judges training has been conducted in Queensland, South Australia and NSW. AASCA is providing reaccreditation to all Barista Competition Judges for 2008 under the current WBC rules and regulations. This includes the SCAA Sensory Skills Analysis as a mandatory part of the testing, as well as theory and coffee practical tests. This comprehensive test is now completely in line with the WBC judges accreditation. For details on participation - email secretary@aasca.com
Gates pours aid into African coffee farms Can Seattle's voracious demand for $3 lattes help send a poor child to school in Rwanda? Seattle Times Newspaper 25/01/2008
Grennies on a coffee crusade Coffee is the next target for sustainable agriculture crusaders. The Bulletin 27/09/2007
Quarter of Aussies 'addicted to coffee' One quarter of Australians are addicted to coffee and cannot function without it, a survey reveals. Sydney Morning Herald 29/08/2007 Crema the crop No detail is ignored and timing must be immaculate at every stage to create the perfect coffee. Sydney Morning Herald 07/08/2007
Coffee may slow memory decline DRINKING more than three cups of coffee a day helped protect older women against some age-related memory decline, French researchers said today, giving women more reason to love the world's most popular stimulant. NEWS.com.au 07/08/2007
James Hoffman of the UK becomes World Barista Champion The UK’s James Hoffman surpassed the other finalists to become 2007 World Barista Champion in Tokyo at the beginning of August. The win is the first for the UK, after Hoffman was a World Barista Championship finalist last year in Berne. www.scae.com 2/08/2007
Briton is crowned world espresso 'barista' champion at Tokyo contest. While some people enjoy their morning coffee with a cigarette or cookies, James Hoffman, crowned world barista champion Thursday, proved that blending them all together makes the best espresso. International Herald Tribune 2/08/2007
Barista makes good in Tokyo Christchurch's Carl Sara, has finished third in this year's World Barista Championship in Tokyo. The Press 4/08/2007
Caffeine, exercise may avoid skin cancer Exercise and moderate caffeine consumption together could help ward off sun-induced skin cancer, researchers say, but cautioned against ditching the sun screen in favour of a jog and a cappuccino. Sydney Morning Herald 31/07/2007
Getting to know the regulars THE key to growing a customer base is getting to know the regulars, say Max Savransky and Iline Lapinski, owners of Rufus Cafe in Surry Hills, Sydney NEWS.com 30/07/2007
McDonald's sued for not using Chinese A Chinese lawyer has sued McDonald's in China for using mostly English, not Chinese, on its receipts, violating his right to information. Sydney Morning Herald 27/07/2007
Man charged over $1m coffee bean scam A man has been charged over a scam to obtain $1 million worth of coffee beans. Sydney Morning Herald 25/07/2007
Billions needed to save planet's tropical forests AN AMBITIOUS plan to pay poorer nations to stop the destruction of their forests and slow climate change will cost billions of dollars if it is to succeed, experts say. The Age 24/07/2007
McDonald's Japan to open coffee chain McDonald's is set to take on Starbucks in Japan with a new chain of coffee shops brewing up bargain lattes, the fast food chain said. The Age 12/07/2007
Palace a forbidding place for Starbucks A controversial Starbucks coffee shop in the Forbidden City, the former imperial palace at the heart of Beijing, has closed its doors after years of opposition. Sydney Morning Herald 15/07/2007 Protests shut Starbucks in Beijing's imperial palace China's imperial palace has closed its Starbucks outlet following protests led by a state television personality against the American coffee chain's presence at a major Chinese cultural site. The Age 14/07/2007
Music festival celebrates a valley built on the bean There are no concert halls or theatres in Brazil's Vale do Cafe (Coffee Valley), which means the organisers of the annual coffee festival have to be creative. Last year concerts were held in churches, town squares and in a cowshed - the audience for that concert included more than 100 cows. The Age 30/06/2007
Gillard 'demeans tourism with cheap coffee shot' The Federal Government has accused deputy Labor leader Julia Gillard of reducing the tourism industry to vendors of "cheap cups of coffee". NEWS.com.au 28/06/2007
ACCC clears Oxfam of misleading public Oxfam Australia did not mislead the public by claiming Fairtrade coffee helped lift some of the world's poorest farmers out of poverty, the consumer watchdog has found. The Age 27/06/2007
Thin on the grounds Richard Cornish questions whether Australian-grown coffee is worth the extra cost. The Age 26/06/2007
Full of beans A pioneer who helped introduce Sydneysiders to the pleasures of coffee still does the daily grind. Sydney Morning Herald 26/06/2007
Coffee may cut risk of gout, study finds If men ever needed a reason to justify that extra cup of coffee, here it is: four or more cups of coffee a day appear to reduce the risk of gout, Canadian researchers said on Friday. Sydney Morning Herald 25/05/2007
Australia wins 2007 World Latte Art Champion Jack Hanna has won the 2007 World Latte Art Championship in Antwerp, Belgium. His margin over 2nd place Denmark was a mere two points. For background, see http://www.smh.com.au/news/good-living/mr-bean/2007/03/26/1174761362641.html
The ethical bean Better late than never, Australians have woken up and smelled the Fair Trade coffee, reports Lisa Mitchell. The Age 15/05/2007
Free drinks if you watch vending machine ads Thirsty Japanese will soon be able to drink coffee or other drinks at a low price or even for free - as long as they watch a 30-second ad on the vending machine. News.com.au 10/05/2007
Short black and sides - how to judge a green brew Fair trade coffee has a reputation as a certification system that encourages reasonable wages and improved prices for coffee producers. The Age 8/05/2007
Coffee valued over financial security MOST coffee drinkers would not give up a cup a week to boost the value of their superannuation by thousands of dollars, a poll has found. News.com.au 03/05/2007
Coffee can be good for you Drinking coffee can help ward off type 2 diabetes and may even help prevent certain cancers, according to panellists discussing the benefits - and risks - of the beverage at a US scientific meeting. News.com.au 02/05/2007
Coffee Makers Ready For Cup Final The quest to find the best cup of coffee has come to Adelaide. Finalists from around the country will compete for the title of best barista. The Australian Barista Championship Final was held at the National Wine Centre tomorrow. Adelaide Now 28/04/2007
Fairtrade sales skyrocket in Australia A rise in ethical shopping has seen sales of Fairtrade products in Australia skyrocket, helping to improve the lives of farmers in poorer countries. The Age 28/04/2007
Shower lattes for late risers INVENTORS have created a soap infused with the equivalent of two cups of coffee per wash for time-starved people who need a kickstart in the morning. News.com.au 23/04/2007
Australia's most expensive cup of coffee? The lush tropical hinterland of Townsville, in north Queensland, is not where a southerner spoilt by the multicultural cuisine of Melbourne would expect to find Australia's most expensive cup of coffee. Sydney Morning Herald 12/04/2007 New boss out to show coffee chain's caring side STARBUCKS is to mount a drive to capture the hearts and minds of Australians as part of a wider campaign by its new managing director to "educate" consumers about the company's social values. Sydney Morning Herald 12/04/2007
Black Coffee A three-part series examining the history of coffee. Sydney Morning Herald 6/04/2007
Scientists develop blood type conversion RESEARCHERS have created a cheap and simple way to convert all donated blood into group O, the universal group that can be given safely to anyone. Sydney Morning Herald 6/04/2007
Mr Bean Keith Austin talks to Australia's Michelangelo of coffee, Jack Hanna. Sydney Morning Herald 27/03/2007
Lessons in lattes Sydney's growing number of coffee training courses and colleges are producing baristas better prepared for the daily grind. Sydney Morning Herald 27/03/2007
No idle roast Coffee has been Mekete Lakew Gebeyehu's life, writes John Newton. Sydney Morning Herald 27/03/2007
Make or bake Youssef El-Kadi is having his afternoon coffee. He really needs it, too. Not only does he start baking at 3am, the owner of Sweet Land patisserie is fasting for Lent and has to miss out on his morning caffeine hit. Sydney Morning Herald 27/03/2007
Heavy coffee drinkers show no blood pressure rise Coffee lovers who are in good health may have little reason to cut back, at least as far as their blood pressure is concerned, a new study suggests. Sydney Morning Herald 22/03/2007
Heavy coffee drinkers given good news Coffee lovers who are in good health may have little reason to cut back, at least as far as their blood pressure is concerned, a new study suggests. The Age 22/03/2007
Pedal pushers Cutting-edge technolgy, decent conversation and all the coffee you can drink - John Lethlean explains the appeal of joining the Lycra brigade. The Age 08/03/2007
Starbucks feels the strain STARBUCKS has lost its soul and does not know where to find it, chairman Howard Schultz has lamented in an internal memo to his executives. The Age 07/03/2007
Coffee prize packs up for grabs [$] Former Australian longboard champion Gareth Donovan not only has a love affair with the ocean, but with coffee. Illawarra Mercury 07/03/2007
Cafe culture in the hot seat [$] A war of words has erupted between the owners of a popular family cafe and their local council, reports Damien Lynch. The Financial Review 06/03/2007
Starbucks steams over Starstruck Indians Coffee giant Starbucks Corp is bitter about Indian entrepreneur Shanhaz Husain's plans to start a chain of coffee cafes called Starstrucks in India. Sydney Morning Herald 5/03/2007
$600,000 storm in a coffee cup [$] A dispute is brewing between Gloria Jean's and the NSW government over whether the Australian coffee franchise giant owes $600,000 in stamp duty on a multimillion-dollar international branding deal. The Financial Review 20/02/2007
A shot at the top Good Living wine writer Huon Hooke expressed surprise that we hadn't stumbled across his local coffee vendor, Emanuel Patniotis. "He's my preferred coffee bean supplier and I am very picky," says Hooke, who describes Patniotis as "very coffee-sharp". You can't ignore a tip like that. Sydney Morning Herald 20/02/2007
Happy hunting grounds [$] Want to challenge your wits, tastebuds and olfactory senses in a fast-moving caffeine-driven treasure hunt during the festival? The Age 20/02/2007
Coffee does not raise heart attack risk: study Drinking coffee does not appear to increase the risk of heart attack, according to a study of older Swedish women, and it might even be protective. Sydney Morning Herald 15/02/2007
Great leverage LATE last year I would have argued that good coffee was easier to find. Baristas are more educated, consumers more demanding. The standard is constantly being raised by passionate importers, roasters and cafe owners. The Age 13/02/2007
Coffee tastes skin deep Coffee-stand owner John Cambroto couldn't compete against the beautiful bikini-clad women selling espresso up the road. Sydney Morning Herald 29/01/2007
Brand recognition [$] The growth of competitors has allowed Zarraffa's Coffee to ride on their coat-tails. Rank: 7 Name: Zarraffa's Coffee Revenue: $9.8 million Growth: 59.10% Chief executive: Kenton Campbell Tip: Have a business that works without franchising before you start thinking about franchising. BRW 25/01/2007
Caffeine 'may ease muscle pain' That morning cup of coffee may be an antidote to post-exercise muscle soreness, research suggests. The Age 22/01/2007
Honduran coffee workers die in collapse Six Honduran coffee workers died on Wednesday when an overhead storeroom collapsed, dumping around 1,000 sacks of coffee beans on them. Sydney Morning Herald 21/01/2007
Hard-to-swallow Starbucks may be forced out of the Forbidden City BEIJING: The Forbidden City may close down its Starbucks in the face of growing protests that the presence of a US coffee shop in the former imperial palace is an insult to Chinese culture. Sydney Morning Herald 19/01/2007
Firms told to clean up illegal coffee act NESTLE, Kraft Foods and Starbucks have sold coffee illegally grown in a key conservation area for Indonesia's endangered tigers, elephants and rhinoceroses, the World Wild Fund for Nature says. Sydney Morning Herald 18/01/2007
Sore post-gym muscles? Try coffee That morning cup of coffee may be an antidote to post-exercise muscle soreness, if preliminary research is correct. Sydney Morning Herald 18/01/2007
